In the spa business it is necessary for you to reach out and touch your clients. You must physically interact with them whether it's working out that knot pinching a nerve in their neck or giving a pedicure. So yes, you do interact with them.
The question though is, are you connecting with them on a personal level? Are you giving that extra little bit of effort that shows your client that, "Hey, I am so glad I know you"?
It's that extra little bits, whether it's asking about their family or giving them a foot massage before the pedicure, that connect them with you. And should in your conversations with your clients, you note something that you really want to remember so that you can ask them about it the next time you see them, make a note of it to reminder yourself, unless your blessed with an ironclad memory. It's definitely something you have to work and something that won't necessarily show immediate returns. Such things help to make your spa or salon more friendly and that is a step that opens up the doors to great client interaction and return business. You want and even need, after all things are said and done, clients who will tell their friends and family about you.
Which reminds me of something I came across a while ago. Though it doesn't deal with spas I think it is pertinent:
How Every Touch CountsIt gives a real world example of how, in this web enabled world, making a bad impression on a client can go a long way towards making business especially hard for a business owner.
Sure that might cause a bit of fear at first when you think about the negative possibilities of such connectedness. But, as the cliché goes, there is a flip side to that coin and the good thing is you have the power to flip the coin. Take advantage of the interconnectedness of the Internet. Set up a website and a blog for your Spa. Get a Twitter account running if you haven't gotten one yet. You don't have to update these things on a daily basis, though you may find yourself on Twitter quite a bit. Get your clients' email addresses.
You may even want to find out if they would like to hear from you occasionally via a Text on their cell phone. An easy way to find this out would be to give them your cell phone number so that they can text you if they want to check on an appointment or had any questions.
Make yourself available that way and I think it will lead to a growing business for you.
Remember desire to help you tap into and reward those loyal customers at
MoreSpaTraffic.com.
Our progran will help you show them you appreciate them and will help you to discover new customers for your spa/salon.
