What is probably the most important part of your eMail Campaign?

That little old subject line that some people just gloss over.

There are some people I know who would argue that it is the most important puzzle piece to your eMail campaign.

Let's face it, because of the Internet things are changing so fast that it's amazing that we aren't blowing out brain cells and pulling muscles as we try to keep up with it. One of the coolest things about we humans though is just how we are creatures of adaptation. We learn to search, gather, and eliminate information that clutters up our already busy time.

In some ways the continual flow of information to us in our eMail boxes and our iPhones has made us a bit stilted. In the short period of time that I see an eMail with the prefix "FWD:" attached to it I am going to look at the subject and who sent it and then figure out if I should trash it or read. You're probably not all that different than me.

We all probably get upward of 50 emails each day. I would hazard to guess that many of us receive a lot more than that. A quick look at my Google Spam filter shows over 1,000 suspected spam eMails.

Did you know that in 2008, it was estimated that 210 billion eMails flew around the Internet ether each day. That's a lot of mail to have sort. Thankfully we are adaptive people with powerful tools like spam filters.

This brings me back to the beginning of my post. In your spa or salon eMail campaigns, the subject line you choose is of utmost importance for gaining the attention of your clients.

If you don't stop them in their mouse-clicking tracks then they won't be clicking on your eMail.

Be personable in that subject line, it's a great way for you to grab their attention. Showcase your Spa's personality.

The other thing to do is to get creative. You know that there is no one understands your business or your clients better than you do. Relate local flavor and happenings that are important to your area. Things that your local spa goers know and follow.

Did something special happen at your spa?

Use it: "You have to hear about what happened at [insert your spa/salon here] this week!" Then tell them briefly of the happenings, like a new baby or wedding or award. Connect with your clients and then attach a coupon for a special or free item to draw them. Finally, encourage them to forward the email to their friends.

We live in an era where people desire connection, giver that to them. Lock onto that and be willing connect in a relationship with them. Visit MoreSpaTraffic.com and we can help you with our proven campaign program.

Do you reward your clients?

That reward should equal the value of the client to your spa/salon business.

I'm certain you have clients who frequent your spa or salon on a regular basis? You can tick them off on your fingers naming each one. They are regularly booked.

You know who they are when their day goes by and they don't show or they call in to cancel, you miss them because in a big way they have become part of your family.

It's those clients who are your fans. The people who come not just because of the quality massage or facial or hair treatment, but because your business offers them something more, sometimes something as intangible as friendship or a place to rejuvenate.

How do you reward those guests for their loyalty?

Is the reward equal to their value as a customer to your spa/salon?

If it's not equal to the value of that client to your business than you may want to study upon that for a little while.

Unless you're one of the big chains with large marketing budgets as large as their square footage, you are going to find it difficult to let the people within driving distance know you exist. Harder still is finding a way to keep your name before those people on a regular basis.

Those loyal clients know people and they will willing spread your brand because they have found value in you. They are the people who will bring others via that old fashion marketing mechanism of "word of mouth".

In essence those clients are the coals to your fire that you need to nourish and keep burning. If you let them cool then getting that fire going will be more difficult, or worse, you might find that all your coals have become wet!

So as you consider ways to reward your best clients, consider that reward in relation to their value.

Remember, we're here to help connect with those customers:
www.MoreSpaTraffic.com.

What did your clients take with them when they left your spa?

I realize you probably have an immediate answer to that question but stop for a minute and get into your creative mind. Imagine yourself in the position of your client driving into the parking lot for your spa or whichever mode of transportation is used in your area. You, as the client, are probably stressed, perhaps muscles tight from being hunched over a computer keyboard or dealing with young children all day, and you walk through those spa doors which promise escape from that stress.

Then what? What's the check in like? The waiting room?

Mentally walk through the spa to where you as a client need to go for your appointment for your facial or massage, etc. What do you as a client observe, what do you hear? Music, voices, noises, smells?

Now, the appointment is over and you leave, what's that process like? You exit the doors of the spa, hopefully refreshed and cleansed, you pull out of the parking lot onto the busy road and head to your next destination.

Ask yourself, "What did you take with you from the spa?"

Did the client JUST receive a massage or an aromatherapy treatment? That memory and sensation won't last without some key ingredient attached to it.

Your client needs an experience. Is that experience one of thorough and enjoyable service?

Is there an element of your spa that rockets it above your competition? What is it that your clients journey out into the world with that makes them say, "You've got to go to my spa. You will be transported and the dust of the day will wash off your soul"?

Only you can figure out what that element is, but when you do you can strengthen that element thereby giving your clients the ability to become your cheerleaders, your cubicle/water-cooler preachers. We at MoreSpaTraffic.com can help you with that process with our proven technology that will increase your referrals and connect you with your clients beyond the life escaping walls of your spa which you love and into which you pour your passion.

It's about Customer Service in the Spa Industry.

I was reading and twittering today and there was continuing thought which popped out to me yet again.

A successful business requires great customer service. Sure, you can offer a unique and new beauty product or a great new massage technique, but if you can't back it up with quality customer service you won't go far.

The reason why is that quality customer service for your client builds a relationship and a relationship lasts.

Here's an article that got me thinking on this today:

NJ Day Spa Owner Comments On The Industry’s Struggle With Customer Service

The Spa Industry has long struggled with finding good customer service for the front desk. If you ask any salon or spa owner what position is the most important in their business, most will say it’s the front desk. Why then is finding qualified individuals to work the front desk in a salon or spa such a struggle?

Valentina Chistova, owner of Aquamedica Salon and Day Spa in Long Branch, NJ shares her thoughts on the day spa industry’s struggle to hire professional help for the front desk.

Here's another that fit in:

The Top 10 Key Success Factors: Reaching the Pinnacle in the Beauty Industry

5. Customer Service

You're in the business of pampering your customer. There's no such thing as being too attentive in this highly competitive industry.

Don't forget that if you are a spa owner or manager of a spa, be sure to check out our website at MoreSpaTraffic.com and see the video on how we can help you connect outside your walls over the Internet with your clients. See our video which shows how we can help you with our program.

10 Great Reasons to Make a Spa Visit.

I was doing some reading on some of my favorite sites today and came across Anitra Brown's post:

Top Ten Reasons To Go To A Spa

Get Healthy, Lose Weight...Or Indulge!

It's a great list that I couldn't agree more with.

Her top three are:

1. Get Healthy
2. Relax
3. Lose Weight

Of course she goes into detail on all ten. So swing over and check them out. And while you're there grab her RSS feed. She continues to be a great source of info for client and business owner.

But tell me. What reasons to you go to the spa?

And don't forget, if you're a spa or salon owner and are looking for a cost effective means to market yourself directly to customers in your area via eMail then check us out at MoreSpaTraffic.com. We can help you increase your business 15-20% and double your referrals.

Are you reaching your clients on a personal level?

In the spa business it is necessary for you to reach out and touch your clients. You must physically interact with them whether it's working out that knot pinching a nerve in their neck or giving a pedicure. So yes, you do interact with them.

The question though is, are you connecting with them on a personal level? Are you giving that extra little bit of effort that shows your client that, "Hey, I am so glad I know you"?

It's that extra little bits, whether it's asking about their family or giving them a foot massage before the pedicure, that connect them with you. And should in your conversations with your clients, you note something that you really want to remember so that you can ask them about it the next time you see them, make a note of it to reminder yourself, unless your blessed with an ironclad memory. It's definitely something you have to work and something that won't necessarily show immediate returns. Such things help to make your spa or salon more friendly and that is a step that opens up the doors to great client interaction and return business. You want and even need, after all things are said and done, clients who will tell their friends and family about you.

Which reminds me of something I came across a while ago. Though it doesn't deal with spas I think it is pertinent:

How Every Touch Counts

It gives a real world example of how, in this web enabled world, making a bad impression on a client can go a long way towards making business especially hard for a business owner.

Sure that might cause a bit of fear at first when you think about the negative possibilities of such connectedness. But, as the cliché goes, there is a flip side to that coin and the good thing is you have the power to flip the coin. Take advantage of the interconnectedness of the Internet. Set up a website and a blog for your Spa. Get a Twitter account running if you haven't gotten one yet. You don't have to update these things on a daily basis, though you may find yourself on Twitter quite a bit. Get your clients' email addresses.

You may even want to find out if they would like to hear from you occasionally via a Text on their cell phone. An easy way to find this out would be to give them your cell phone number so that they can text you if they want to check on an appointment or had any questions.

Make yourself available that way and I think it will lead to a growing business for you.

Remember desire to help you tap into and reward those loyal customers at MoreSpaTraffic.com.

Our progran will help you show them you appreciate them and will help you to discover new customers for your spa/salon.

Mother's Day at the Spas.

Are you taking advantage of this awesome holiday coming up?

I'm talking about Mother's Day of course.

I can't think of anyone more deserving then a trip to the spa or even a spa-vacation package. Can you think of anyone more deserving?

It's a great opportunity to market your business to your loyal customers and at More Spa Traffic we can help with that, increasing your business 15-20%.

If you need some ideas for Mother's Day specials, check out these links.

Treat Mom on her day and get South Beach spa treatment for $1

The Best for Mom on Mother’s Day

Family Night at the Spa

Mother’s Day Promotions « Creating A Prosperous Practice

I hope you can get some good ideas from them.