Example of How Every Touch Counts.

I ran across a rather intriguing blog post the other day that details the amazing power of the wonderful Internet social mediums like Facebook and Twitter.

The post is focused on an event that took place in a restaurant, but it's pertinent for spa and salon owners too. Really, it's pertinent for any business owner who works with the public.

Here's a snippet from, How Every Touch Counts:

A customer waiting for attention from the waiter instead decides to update his Facebook Status with the message that “I’m in The Mill Pub and can’t get service. Hate that”. This message then becomes visible to the customer’s network of hundreds or thousands of friends. Could this have a negative effect on perception and even on bookings? Potentially.

A similar incident became widely publicized in the US recently when the high profile wine blogger and internet celebrity Gary Vaynerchuk when he attended a recent conference in Miami. His poor experience in a high profile hotel affected him so much he video blogged about it, as did a few other high profile internet folks with the result that hundreds of thousands of people learned of their experience within 24 hours. The results were huge and the hotel went into fire-fighting mode to try and offset the negative publicity.

The bad publicity lost the hotel a lot of key business.

It's a great example of the need of business owners and managers to treat every customer like they are their only customer. Is it easy? My word, no! But it is necessary to succeed in this current economic climate where we must do everything we can within reason to keep our loyal customers and and make new ones.

It's also a great example of just how powerful this new medium is today and as business people we need to be actively involved in using the power of the Internet to connect with our customers and make new ones.

That's what we at MoreSpaTraffic.com are committed to doing with our spa marketing program for you. We can help you connect on the Internet with your loyal customers and others in your area with a cost effective program that will increase your business by 15-20% and help double your referrals.