The dynamics of the spa industry enable it to persevere longer than other industries for several reasons: a large portion of its consumers are affluent, an increase in stress can further emphasize the importance of staying healthy, and in difficult times people tend to seek out experiences rather than material objects. Yet during such economic times, the spa industry inevitably suffers as consumers re-prioritize and cut back on luxuries.
I continue to note the positive data and attitude to people in the spa industry during these difficult times. This industry I think is positioned to with stand much of the downturn that people are experiencing if we can be creative and connect with our customers in real and reliable ways that benefit the customer.
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