Creating Effective Loyalty Programs
I’ll never forget the first time I walked into one of my favorite restaurants. I was greeted at the door, had a good experience with my server and enjoyed my meal. At the end of the meal, our server asked if I’d like to be part of their “Special VIP” club. My first thought, of course, went to how much this “Special VIP” program was going to cost me. When the server explained that there was no cost to the program and that I would be receiving special email offers, I signed up and gave my information without giving it another thought.
It's well worth reading and it's the sort of thing we help spa owners do with our marketing program at More Spa Traffic.
Connecting with customers on a personal level is key to keeping them coming back. But not only do you keep them coming back by offering them great value and care, they will in turn bring more customers to your spa.
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