Friday, January 29, 2010

Retaining your spa and salon clients.

Do you want to retain clients?

Well of course you do, you are after all in business and it's a business that depends upon clients.

Great spa and salon treatments can only go so far in setting you apart from everyone else.

If you want to go beyond the treatments, beyond the experience, you must connect on a personal level with your guests. Get to know them, and let them get to know you.

Practice the service of listening. I say service, because I mean active listening, not the zoning out variety. Service listening involves thinking on what's being said and then asking pertinent questions, watching the physical cues and demeanor of your spa guest.

Make them know that your time with them is important which means putting the cell phone away.

Be respectful. The client is putting themselves into a position of vulnerability.

All in all be the best servant you can be, because it is the heart of a servant that will impact those people the most and bring them back again.

And what does the heart of a servant look like? It is a heart that puts aside itself for another.

So how do you connect with the client after they leave the four walls? Well, come to MoreSpaTraffic where we can help with that.