What is probably the most important part of your eMail Campaign?

That little old subject line that some people just gloss over.

There are some people I know who would argue that it is the most important puzzle piece to your eMail campaign.

Let's face it, because of the Internet things are changing so fast that it's amazing that we aren't blowing out brain cells and pulling muscles as we try to keep up with it. One of the coolest things about we humans though is just how we are creatures of adaptation. We learn to search, gather, and eliminate information that clutters up our already busy time.

In some ways the continual flow of information to us in our eMail boxes and our iPhones has made us a bit stilted. In the short period of time that I see an eMail with the prefix "FWD:" attached to it I am going to look at the subject and who sent it and then figure out if I should trash it or read. You're probably not all that different than me.

We all probably get upward of 50 emails each day. I would hazard to guess that many of us receive a lot more than that. A quick look at my Google Spam filter shows over 1,000 suspected spam eMails.

Did you know that in 2008, it was estimated that 210 billion eMails flew around the Internet ether each day. That's a lot of mail to have sort. Thankfully we are adaptive people with powerful tools like spam filters.

This brings me back to the beginning of my post. In your spa or salon eMail campaigns, the subject line you choose is of utmost importance for gaining the attention of your clients.

If you don't stop them in their mouse-clicking tracks then they won't be clicking on your eMail.

Be personable in that subject line, it's a great way for you to grab their attention. Showcase your Spa's personality.

The other thing to do is to get creative. You know that there is no one understands your business or your clients better than you do. Relate local flavor and happenings that are important to your area. Things that your local spa goers know and follow.

Did something special happen at your spa?

Use it: "You have to hear about what happened at [insert your spa/salon here] this week!" Then tell them briefly of the happenings, like a new baby or wedding or award. Connect with your clients and then attach a coupon for a special or free item to draw them. Finally, encourage them to forward the email to their friends.

We live in an era where people desire connection, giver that to them. Lock onto that and be willing connect in a relationship with them. Visit MoreSpaTraffic.com and we can help you with our proven campaign program.