Tuesday, September 8, 2009

What did your clients take with them when they left your spa?

I realize you probably have an immediate answer to that question but stop for a minute and get into your creative mind. Imagine yourself in the position of your client driving into the parking lot for your spa or whichever mode of transportation is used in your area. You, as the client, are probably stressed, perhaps muscles tight from being hunched over a computer keyboard or dealing with young children all day, and you walk through those spa doors which promise escape from that stress.

Then what? What's the check in like? The waiting room?

Mentally walk through the spa to where you as a client need to go for your appointment for your facial or massage, etc. What do you as a client observe, what do you hear? Music, voices, noises, smells?

Now, the appointment is over and you leave, what's that process like? You exit the doors of the spa, hopefully refreshed and cleansed, you pull out of the parking lot onto the busy road and head to your next destination.

Ask yourself, "What did you take with you from the spa?"

Did the client JUST receive a massage or an aromatherapy treatment? That memory and sensation won't last without some key ingredient attached to it.

Your client needs an experience. Is that experience one of thorough and enjoyable service?

Is there an element of your spa that rockets it above your competition? What is it that your clients journey out into the world with that makes them say, "You've got to go to my spa. You will be transported and the dust of the day will wash off your soul"?

Only you can figure out what that element is, but when you do you can strengthen that element thereby giving your clients the ability to become your cheerleaders, your cubicle/water-cooler preachers. We at MoreSpaTraffic.com can help you with that process with our proven technology that will increase your referrals and connect you with your clients beyond the life escaping walls of your spa which you love and into which you pour your passion.

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