Do you reward your clients?

That reward should equal the value of the client to your spa/salon business.

I'm certain you have clients who frequent your spa or salon on a regular basis? You can tick them off on your fingers naming each one. They are regularly booked.

You know who they are when their day goes by and they don't show or they call in to cancel, you miss them because in a big way they have become part of your family.

It's those clients who are your fans. The people who come not just because of the quality massage or facial or hair treatment, but because your business offers them something more, sometimes something as intangible as friendship or a place to rejuvenate.

How do you reward those guests for their loyalty?

Is the reward equal to their value as a customer to your spa/salon?

If it's not equal to the value of that client to your business than you may want to study upon that for a little while.

Unless you're one of the big chains with large marketing budgets as large as their square footage, you are going to find it difficult to let the people within driving distance know you exist. Harder still is finding a way to keep your name before those people on a regular basis.

Those loyal clients know people and they will willing spread your brand because they have found value in you. They are the people who will bring others via that old fashion marketing mechanism of "word of mouth".

In essence those clients are the coals to your fire that you need to nourish and keep burning. If you let them cool then getting that fire going will be more difficult, or worse, you might find that all your coals have become wet!

So as you consider ways to reward your best clients, consider that reward in relation to their value.

Remember, we're here to help connect with those customers:
www.MoreSpaTraffic.com.